Over the last 18 months there has been a big shift at Wayfair. Many smaller suppliers have been moved from a specific buyer to the “general” pool called Supplier Service Desk.
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Usually, I talk about all the things to be a successful Supplier on Wayfair. Today, I want to take the opposite approach. Let’s talk about what NOT to do.
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HGTV revolutionized the behind the scenes of home renovation. Shows like Property Brothers and Fixer Upper transfixed us. Joanna Gaines single-handedly made shiplap a household word!
These shows gave us an inside look to the ins and the outs of home renovations and decor. I don’t know about you but, I love a good sneak peek or behind the scenes.
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Do you want to expand your E-Commerce Business?
Are you a non-US company wanting to sell in the United States eCommerce Sales Channel?
Over the last 7 days, I have spoken with 3 different companies that wanted to enter the US E-Commerce Sales Channel but, didn't know how to proceed.
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What are the 3 most common types or sales agencies and how do they differ?
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What are the various pain points that brands and suppliers experience prior to selecting an e-commerce sales firm? And how can an agency help solve those pain points.
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Learn 4 simple steps you can take to raise you product listing in the algorithm.
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Your wholesale price is not the same as the retail price. Marketplaces like Amazon, eBay, and Walmart.com have you set the retail price. 1P Direct Supplier Relationships like Wayfair, Overstock, and BedBathBeyond use the wholesale pricing model.
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What is Wayfair’s White Labeling Program? Why should my Brand participate?
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Images and Videos are your product’s personal sales representative. Are you following the industries best practices?
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If you want your Brand to be successful online then, you need to make sure you are partnering with the correct customer base.
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Learn about the common misconceptions Brands have when deciding whether or not to sell on Wayfair.
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Learn the ins and outs of how to sell on Wayfair.
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Around our office we are fond of saying Consistency is One of the Keys to Success. Consistency brings clarity and control to Brands. But, how is consistency demonstrated in the eCommerce landscape? The answer is your LISTINGS!
Read MoreMarketplaces are not a new concept. For years eBay was arguably the best in the business. However, I think we can all agree that Amazon has taken the title. Amazon is the giant marketplace that brands big and small are trying to figure out.
Read More88% of all shopper’s rank product content as their #1 purchasing factor. Followed by reviews and price. A good photo with a title will not work and copy and price alone is not enough to convert into a sale. You must have both to be the most effective.
Basic elements of eCommerce merchandising:
Product Title
Product Romance Description
Bullet point selling features & benefits
Product Specifications
Imagery
What is product content exactly? It is the combination of all 3 plus more: excellent imagery with a great product title, in depth copy, and a compelling price. The next level product content involves videos and 3-D renderings. This is what the customer is now demanding and expecting.
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