Posts in Product Catalog
Image Assets: What Do I Need To Have To Sell Online?
Image Assets: What Do I Need To Have To Sell Online?

Images and Videos are your product’s personal sales representative. Are you following the industries best practices?

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Product CatalogHeather Robertscopy, How to Sell on Wayfair, how to sell to amazon, how to sell on the internet, how be a marketplace seller, image assets, images, images for online, way, wayfiar, Wayfair, Selling on Wayfair, selling on wayfair, amazon, marketplace, Marketplace Sellers, marketplace selling, sell on amazon, sell on eBay, selling products, products to sell online, Wayfair Agency, Wayfair Agencies, Wayfair agency, Wayfair agencies, wayfair agency, wayfair agencies, wayfiar agency, wayfiar agenciesComment
Consistency Brings in Profits
Consistency Brings in Profits

Around our office we are fond of saying Consistency is One of the Keys to Success.  Consistency brings clarity and control to Brands. But, how is consistency demonstrated in the eCommerce landscape?  The answer is your LISTINGS!

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Product Catalog, SEOHeather RobertsRSG Saleswayfiar, Wayfair, How to Sell on Wayfair, how be a marketplace seller, content, Merchandising, eCommerce, copy and content, wayfiar agencies, Wayfair Agency, Wayfair Agencies, Wayfair agency, Wayfair agencies, wayfair agency, wayfair agencies, wayfiar agency Comment
Increase Sales with the 5 Elements of Effective eCommerce Merchandising

88% of all shopper’s rank product content as their #1 purchasing factor. Followed by reviews and price. A good photo with a title will not work and copy and price alone is not enough to convert into a sale.  You must have both to be the most effective.

Basic elements of eCommerce merchandising:

  1. Product Title

  2. Product Romance Description

  3. Bullet point selling features & benefits

  4. Product Specifications

  5. Imagery

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Product CatalogJosh RobertsMerchandising, Wayfair, SEO, Atrributes, Algorithm, Boost Search Results, Add SEO Terms to boost search, SEO Terms, What is an SEO Term, What is SEP, What is SEO, Selling on Wayfair, How to Sell on Wayfair, selling on wayfair, wayfiar, product ranking, listings, seo listings, product assortment, Wayfair agency, Wayfair Agency, Wayfair Agencies, wayfair agency, Wayfair agencies, wayfair agencies, wayfiar agency, wayfiar agenciesComment
It’s Not All Price and Promotion. What’s Driving Sales with Top Performing Suppliers on the Top eCommerce Retailers? MERCHANDISING!

What is product content exactly? It is the combination of all 3 plus more: excellent imagery with a great product title, in depth copy, and a compelling price. The next level product content involves videos and 3-D renderings. This is what the customer is now demanding and expecting.

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Product CatalogJosh RobertsMerchandising, Internet Retailers, Wayfair, How to Sell on Wayfair, wayfiar, Selling on Wayfair, selling on wayfair, SEO Terms, seo listings, Add SEO Terms to boost search, SEO, What is SEO, product ranking, product assortment, Wayfair Agency, Wayfair agenciesComment
eCommerce Sales Channel: How to Put the Right Team in Place

While there is plenty advice online about how to sell online there is precious little information on how to really do it. What do I mean by that? Let me explain.

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Product CatalogJosh RobertseCommerce Sales Channel, Internet Retailers, wayfiar, Wayfair, How to Sell on Wayfair, Selling on Wayfair, selling on wayfair, SEO Terms, SEO, seo listings, product ranking, product assortment, sales training, ecommerce training, Wayfair Agency, wayfair agency, Wayfair agencies Comment