Usually, I talk about all the things to be a successful Supplier on Wayfair. Today, I want to take the opposite approach. Let’s talk about what NOT to do.
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Pivot, Protect, Profit. I have been hearing these words used every time I turn around. I’ll admit at first I thought this was an accurate way to describe what business owners need to be doing during this crazy time we are currently living in.
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Do you want to expand your E-Commerce Business?
Are you a non-US company wanting to sell in the United States eCommerce Sales Channel?
Over the last 7 days, I have spoken with 3 different companies that wanted to enter the US E-Commerce Sales Channel but, didn't know how to proceed.
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So, how do business owners best use this our time during this unprecedented time? In my opinion, the #1 thing we can do is keep moving.
Keep running your business.
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What are the 3 most common types or sales agencies and how do they differ?
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Learn 4 simple steps you can take to raise you product listing in the algorithm.
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Your wholesale price is not the same as the retail price. Marketplaces like Amazon, eBay, and Walmart.com have you set the retail price. 1P Direct Supplier Relationships like Wayfair, Overstock, and BedBathBeyond use the wholesale pricing model.
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What is Wayfair’s White Labeling Program? Why should my Brand participate?
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Images and Videos are your product’s personal sales representative. Are you following the industries best practices?
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Learn about the common misconceptions Brands have when deciding whether or not to sell on Wayfair.
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Learn the ins and outs of how to sell on Wayfair.
Read More88% of all shopper’s rank product content as their #1 purchasing factor. Followed by reviews and price. A good photo with a title will not work and copy and price alone is not enough to convert into a sale. You must have both to be the most effective.
Basic elements of eCommerce merchandising:
Product Title
Product Romance Description
Bullet point selling features & benefits
Product Specifications
Imagery
What is product content exactly? It is the combination of all 3 plus more: excellent imagery with a great product title, in depth copy, and a compelling price. The next level product content involves videos and 3-D renderings. This is what the customer is now demanding and expecting.
Read MoreWhile there is plenty advice online about how to sell online there is precious little information on how to really do it. What do I mean by that? Let me explain.
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