Pivot, Protect, Profit. I have been hearing these words used every time I turn around. I’ll admit at first I thought this was an accurate way to describe what business owners need to be doing during this crazy time we are currently living in.
Read More88% of all shopper’s rank product content as their #1 purchasing factor. Followed by reviews and price. A good photo with a title will not work and copy and price alone is not enough to convert into a sale. You must have both to be the most effective.
Basic elements of eCommerce merchandising:
Product Title
Product Romance Description
Bullet point selling features & benefits
Product Specifications
Imagery
What is product content exactly? It is the combination of all 3 plus more: excellent imagery with a great product title, in depth copy, and a compelling price. The next level product content involves videos and 3-D renderings. This is what the customer is now demanding and expecting.
Read MoreWhile there is plenty advice online about how to sell online there is precious little information on how to really do it. What do I mean by that? Let me explain.
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