Pivot, Protect, Profit. I have been hearing these words used every time I turn around. I’ll admit at first I thought this was an accurate way to describe what business owners need to be doing during this crazy time we are currently living in.
Read MoreSo, how do business owners best use this our time during this unprecedented time? In my opinion, the #1 thing we can do is keep moving.
Keep running your business.
Read MoreAround our office we are fond of saying Consistency is One of the Keys to Success. Consistency brings clarity and control to Brands. But, how is consistency demonstrated in the eCommerce landscape? The answer is your LISTINGS!
Read More88% of all shopper’s rank product content as their #1 purchasing factor. Followed by reviews and price. A good photo with a title will not work and copy and price alone is not enough to convert into a sale. You must have both to be the most effective.
Basic elements of eCommerce merchandising:
Product Title
Product Romance Description
Bullet point selling features & benefits
Product Specifications
Imagery
What is product content exactly? It is the combination of all 3 plus more: excellent imagery with a great product title, in depth copy, and a compelling price. The next level product content involves videos and 3-D renderings. This is what the customer is now demanding and expecting.
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