New Product Launches At Wayfair & Other Retailers

What if I told you that being overzealous with new products is a risk?

Developing new products is a lot more fun than focusing on the fundamentals.  I see so many companies that want to skip the building part and want to jump straight to having a huge catalog.  

The big issue with this is that it takes at least 6 months for a new item to become established.  On Wayfair you need at least 5 product reviews before the item becomes relevant.  You really need 12-18 months before you can pass judgement on an item.  

Companies that successfully launch new products are very purposeful and eliminate as much risk as possible on the front end.  

Heather RobertseCommerce Sales Channel, eCommerce, ecommerce training, ecommerce sales, wayfiar, Wayfair, wholesales price, who are internet retailers, wayfair extranet, wayfair vendor, How to Sell on Wayfair, Selling on Wayfair, ranking on wayfair, Wayfair Agency, Wayfair Agencies, Wayfair agency, Wayfair agencies, wayfair agency, wayfair agencies, wayfiar agency, wayfiar agenciesComment