Successful Wayfair Supplier Characteristics

Here are a few key characteristics of how to be a fantastic Wayfair supplier!

  1. Acceptance & Participation

    • You have to fully accept the rules of doing business with the customer. They aren’t going to change how they do business. So you have to adapt.

  2. Have a Broad Catalog

    • Having 5-20 items won’t help you get up in the algorithm. You ned to have at least 100 items to give you a broad product base.'

  3. Must Have Stock in that Catalog

    • This one is simple. You can’t sell your catalog on the site if you don’t have any in stock to sell.

  4. Follow Best Practice in Imagery

    • Must have an outstanding silhouette image.

    • Have lifestyle image(s), close-up images of product details and features, a dimensional drawings to show the customer the scale of the item

  5. Participating in all Promotions Possible

    • Wayfair, and E-Commerce in general, are promotionally driven platforms. You have to stay active in promotional planning.

  6. Competitive Retail Pricing

    • Your pricing has to be in that “sweet spot.”

Heather RobertseCommerce Sales Channel, ecommerce sales, eCommerce, ecommerce training, search engine, wayfiar, Wayfair, wholesales price, who are internet retailers, wayfair vendor, wayfair extranet, Wayfair Agency, Wayfair Agencies, Wayfair agency, Wayfair agencies, wayfair agency, wayfair agencies, wayfiar agency, wayfiar agencies