What Do You Need To Know To Sell In The E-Commerce Sales Channel
How to Sell in the E-Commerce Sales Channel (Wayfair, Walmart.com, Overstock, Amazon)
Do you want to expand your E-Commerce Business?
Are you a non-US company wanting to sell in the United States eCommerce Sales Channel?
Over the last 7 days, I have spoken with 3 different companies that wanted to enter the US E-Commerce Sales Channel but, didn't know how to proceed.
In this video, I explain the steps required to set up your E-Commerce Business in the US. The steps listed below are for companies that have a current product line. They are already a wholesaler/supplier/manufacturer.
Here is a brief summary:
Educate yourself on the various E-Commerce Platforms.
Determine which ones are a good fit for your business.
Learn how to set up an account and onboard with your desired customers.
Learn how to structure your pricing model.
Secure or confirm a US-based warehouse.
Learn what product categories would be a good fit for product line expansion.
Learn how to perform a competitive analysis of existing product listings.
Learn how to develop a list of the most successful SEO terms.
Learn how to draft the PERFECT product listing.
Learn how to have best in class image and video assets.
Learn how to use the vendor portals for each internet retailer.
Learn the most common customer service-related queries and how to solve them.
Learn how to analyze historical sales velocity by SKU and apply it to inventory replenishment.
Learn how to schedule and structure monthly calls with your key account contacts.
Learn how to perform quarterly audits and make necessary changes.
Additional Requirements:
US warehouse to ship product from
US bank account
Certificate of Insurance
These are all of the areas your businesses need to consider before and while building their E-Commerce Sales Channel. There are 3 ways you can go about this.
DYI (Do It Yourself)
Hire A Coach (Done With You)
Hire a Dedicated E-Commerce Agency (Done For You)
Each business owner needs to take a look at what their company can handle and where can they succeed.
I've listed what our ideal client looks like based on the Coaching Model or the Account Management Model.
Coaching Program Ideal Client
Our ideal client is either a current wholesaler/supplier who is currently selling online and wants to grow and scale their eCommerce Sales Channel or a company that is interested in becoming a wholesaler/supplier for the eCommerce Sales Channel. Our clients tend to have smaller teams and current sales under $1M. They want to grow and scale their eCommerce Sales Channel but, do not want to spend thousands of dollars on an Account Management Agency. The Coaching Program Client wants to do the work themselves.
eCommerce Account Management Ideal Client
Our ideal client for eCommerce Account Management is an existing wholesaler/supplier who is currently selling to the eCommerce Sales Channel and wants to grow their customer base and grow their existing accounts. This client does not know what to do to grow sales to the next level. This client also has a small team and would rather out-source the eCommerce Sales Channel to focus on other areas of the business. This client values having an agency do the Account Management for their company.
The second ideal client for eCommerce Account Management is a wholesaler/supplier who is looking to expand into the US market. This client does not know the steps and processes for building an eCommerce Sales Channel in the US. This ideal client is looking for an Agency to perform the work for them.
Where does your company fit?
If you have more questions please go to www.rsgsales.com or www.profitpoweredgrowth.com to schedule a 15-minute exploratory call to see which option would be a good fit for you.