Your wholesale price is not the same as the retail price. Marketplaces like Amazon, eBay, and Walmart.com have you set the retail price. 1P Direct Supplier Relationships like Wayfair, Overstock, and BedBathBeyond use the wholesale pricing model.
Read MoreIf you want your Brand to be successful online then, you need to make sure you are partnering with the correct customer base.
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