Product Reviews: Three Ways to Increase Profits By Reading Customer Reviews

HGTV revolutionized the behind the scenes of home renovation. Shows like Property Brothers and Fixer Upper transfixed us. Joanna Gaines single-handedly made shiplap a household word!

These shows gave us an inside look to the ins and the outs of home renovations and decor. I don’t know about you but, I love a good sneak peek or behind the scenes.

Read More
Pivot or Re-Calibrate: Why You Should Choose to Re-Calibrate

Pivot, Protect, Profit. I have been hearing these words used every time I turn around. I’ll admit at first I thought this was an accurate way to describe what business owners need to be doing during this crazy time we are currently living in.

Read More
What Do You Need To Know To Sell In The E-Commerce Sales Channel

Do you want to expand your E-Commerce Business?

Are you a non-US company wanting to sell in the United States eCommerce Sales Channel?

Over the last 7 days, I have spoken with 3 different companies that wanted to enter the US E-Commerce Sales Channel but, didn't know how to proceed.

Read More
What Should Amazon Sellers Do Now That The FBA Lead Times Are WEEKS NOT DAYS?

I wanted to jump on here to today to discuss a new problem Amazon Sellers who use Amazon's FBA services are having.

Read More
Manage Your Business During The COVID-19 Pandemic. Don't Let It Manage You!

So, how do business owners best use this our time during this unprecedented time? In my opinion, the #1 thing we can do is keep moving.

Keep running your business.

Read More
Sales Growing Faster But Still, Have Too Much Inventory?

Have you ever been in a situation where the growth of your inventory is outpacing the growth of your sales?

This particular pain point is experienced by newer small business owners. You have had a significant rate of growth. In fact, you've likely had rapid growth in the E-Commerce Sales Channel. Because of this rapid percent of sales growth founders tend to expand that growth by launching a lot of new products all at once.

Read More
Implement & Manage the China Tariff Without Hurting Sales

I think we can all agree the 25 % tariff put on products imported from China has been loaded with challenges but, there is also some opportunity.

The twenty-five percent tariff continues to be a huge pain point. Our firm has worked with our clients and suppliers about this issue over the last few years.

We have seen a lot of tactics in dealing with the tariff that have been very effective. We have also seen some things that don't work quite as well.

Read More
Types of Agencies that work with Online Retailers

What are the 3 most common types or sales agencies and how do they differ?

Read More
Use an Agency for Your Online Accounts and Make More Profits

What are the various pain points that brands and suppliers experience prior to selecting an e-commerce sales firm? And how can an agency help solve those pain points.

Read More
Increase Product Ranking for the Online Retailers Algorithm

Learn 4 simple steps you can take to raise you product listing in the algorithm.

Read More
How Do I Set A Wholesale Price?

Your wholesale price is not the same as the retail price. Marketplaces like Amazon, eBay, and Walmart.com have you set the retail price. 1P Direct Supplier Relationships like Wayfair, Overstock, and BedBathBeyond use the wholesale pricing model.

Read More
Understand Wayfair's White Labeling Program

What is Wayfair’s White Labeling Program? Why should my Brand participate?

Read More
Image Assets: What Do I Need To Have To Sell Online?

Images and Videos are your product’s personal sales representative. Are you following the industries best practices?

Read More
It's a Match: Sell to the Right Online Retailers

If you want your Brand to be successful online then, you need to make sure you are partnering with the correct customer base.

Read More
Common Misconceptions About Wayfair

Learn about the common misconceptions Brands have when deciding whether or not to sell on Wayfair.

Read More
Learn How to Sell to Wayfair

Learn the ins and outs of how to sell on Wayfair.

Read More
Consistency Brings in Profits

Around our office we are fond of saying Consistency is One of the Keys to Success.  Consistency brings clarity and control to Brands. But, how is consistency demonstrated in the eCommerce landscape?  The answer is your LISTINGS!

Read More
Online Marketplace Seller vs Direct Supplier, Part 2

Marketplaces are not a new concept.  For years eBay was arguably the best in the business. However, I think we can all agree that Amazon has taken the title. Amazon is the giant marketplace that brands big and small are trying to figure out.

Read More
Key Differences Between Selling In An Online Marketplace vs Being A Direct Supplier

Amazon has become the king of marketplace selling.  Walmart.com, Overstock, and eBay are just a few of the other players in the game.  But, what is a Marketplace?

Read More
Increase Sales with the 5 Elements of Effective eCommerce Merchandising

88% of all shopper’s rank product content as their #1 purchasing factor. Followed by reviews and price. A good photo with a title will not work and copy and price alone is not enough to convert into a sale.  You must have both to be the most effective.

Basic elements of eCommerce merchandising:

  1. Product Title

  2. Product Romance Description

  3. Bullet point selling features & benefits

  4. Product Specifications

  5. Imagery

Read More