Each Internet Retailer has their own structure for implementing promotions. Today I wanted to spend a few minutes reviewing the ways Wayfair structures their promotions.
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In this year of twists and turns it’s hard to predict what the rest of the 2020 will bring. But, as Q2 winds down, we need to take a hard look at what may be in store for the E-Commerce Sales Channel.
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Through the years Wayfair has used several different ways to incentivize Suppliers to participate in their daily sales events. The most recent of these is the PSD or Preferred Supplier Discount.
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There has been quite a bit of talk lately about the explosion of online sales due to COVID-19. We’ve heard that Amazon has experienced a 26% increase in sales. While home decor giant Wayfair’s sales are up over 100% year over year. But, how have things been at the other home decor internet retailer, Overstock?
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Over the last 18 months there has been a big shift at Wayfair. Many smaller suppliers have been moved from a specific buyer to the “general” pool called Supplier Service Desk.
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Usually, I talk about all the things to be a successful Supplier on Wayfair. Today, I want to take the opposite approach. Let’s talk about what NOT to do.
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As states are lifting the Stay at Home Order businesses now have to figure out the best ways to move forward. For some this may be a complete re-opening for others it is ramping back up to 100%.
If you took some time off during the quarantine and need to re-engage again let's take a few minutes to talk about the things you should be doing to get your E-Commerce Sales Channel up to speed.
Over the last few months the E-Commerce Sales Channel has been the saving grace to Suppliers. Order levels had a significant spike and many Wholesale Companies have had to scramble to keep up with the volume. Warehouses have been operating with a skeleton staff. This isn’t sustainable over the long haul.
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With the demise of retail all around the country product-based small businesses need to take a step back and take stock of their E-Commerce Sales Channel.
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Earlier today I spoke with a small business owner who wanted some advice on how to grow their business and find new customers. This mother-daughter owned company is facing what many are nowadays. Their wholesale business to brick and mortar stores has dried up.
On top of this, the mother in this duo would like to retire. She would like to close up shop but her daughter doesn’t want to because she feels they are right at the tipping point.