Ramping Up for Q3 & Q4
As states are lifting the Stay at Home Order businesses now have to figure out the best ways to move forward. For some this may be a complete re-opening for others it is ramping back up to 100%.
If you took some time off during the quarantine and need to re-engage again let's take a few minutes to talk about the things you should be doing to get your E-Commerce Sales Channel up to speed.
Product Listings
I know I sound like a broken record but, I can’t stress this enough. Your product listings are your Sales Reps for the internet. Each product listing needs to include these 7 pieces of content.
Good Product Title That Includes Key SEO Terms.
At Least 6 Bullet Points With Proper Attributes & SEO Terms
A Silhouette Image.
A Lifestyle Image
Close Up Images Highlighting Unique Features.
Dimensional Product Drawings
Product Video Highlighting Unique Feature
Product Catalog
Perform account audits to determine if your entire product catalog is listing with the internet retailer.
Promotional Strategy
Create a promotional calendar. Confirm you are opted in to the remaining holiday and other promotions for the remainder of the year.
Inventory Management
Maintain stock in the top selling items that do 80% of your sales.
Maintain Good Customer Service
Pro-Tip: Customer Service does get used in the internet retailers algorithm.
Have Good Systems
Re-evaluate your internal systems, order processing, invoicing, inventory management, and catalog data management.
If you follow these steps to solidify your E-Commerce Sales then, you are setting your business up for success for the remainder of 2020.
Have questions?
CLICK HERE to schedule a call with someone on our team.